Mallorca aspires to be a sustainable and regenerative destination, and can only position itself as such in a market that has considered all of its options. The right mix of resources, support services and high-quality products has to be present or developed in a suitable way in a short amount of time.
The development of sustainable destinations implies a process in which a territory and its host community generate and reinforce its economic, social and cultural dynamics to allow the different components of tourism and their availability to the market to develop in a smart and responsible way.
To carry out this process, the participation of all agents involved in the destination’s tourism is crucial. It is also essential to have a common project with a shared vision that defines the destination’s management, as well as a tourism policy and its appropriate management.
Mallorca wants to link its strategic planning to the island’s evaluation, including fundamental challenges related to environmental and social sustainability, the identification and proposal of strategic decisions and a set of tourism policies that must be followed in key areas of the island.
We want this strategy to include measurable, feasible and ambitious objectives on sustainability issues and to follow the framework of global criteria and objectives established in the United Nations sustainable development agenda.
For this reason, and to work with the best tool available at the moment that allows us to achieve these necessary objectives, Mallorca will present its candidacy to become part of the World Tourism Organisation’s network of Sustainable Tourism Observatories.
WHAT IS THE INTERNATIONAL NETWORK OF SUSTAINABLE TOURISM OBSERVATORIES?
The International Network of Sustainable Tourism Observatories is a iniciative of the World Tourism Organization.
It was created in 2004 with the aim of supporting the continuous improvement of sustainability and collaborating in the recovery capacity of the tourism sector through the systematic and periodic monitoring of the results and impact of tourism, in order to better understand the use of resources throughout the destination and encourage responsible tourism management.
Through the systematic application of monitoring, evaluation and information management techniques, the network provides key tools to strengthen institutional capacity for policy makers, tourism planners and administrators and other stakeholders.
As decision-making based on data and contrasting elements is of paramount importance for the development of sustainable tourism, observatories are consolidating themselves as an essential tool for continuously improving the sustainability of the tourism sector.
The observatories have the potential to stimulate and catalyze the innovative development of destinations and play a key role in monitoring and addressing issues such as job creation, sustainable consumption and production, public health and safety , human rights, quality of education and inequalities.
WHO IS PART OF IT?
30 members from 5 continents: 9 in China, 1 in Greece, 1 in Mexico, 1 in Brazil, 5 in Indonesia, 1 in Croatia, 1 in the USA, 1 in New Zealand, 1 in Italy, 1 in Panama 1 in Guatemala , 1 in Argentina, 1 in Australia, 1 in Canada, 3 in Portugal and, so far, 1 in Spain, Navarra.
Mallorca will be the second Spanish Observatory in the network.
KEY POINTS OF THE NETWORK. WHAT DOES IT MEAN FOR MALLORCA?
Implicitly in the management of the Observatory is the creation of a clear profile of Mallorca as a tourist destination, which must be in mind:
- Tourist flows.
- The island’s economic context.
- The structural framework of the island.
The main work of the Observatory will focus on:
- Monitor, based on real data, the economic, social and environmental impact of tourism on the destination.
- Generate new sources of information and analysis that arise from cooperation and mutual exchange of information and experiences.
- Generate synergies and cooperative learning for the design of policies and strategies based on the indispensable criteria of: sustainable development, constant use of technological advances and care of the sociocultural heritage.
159 member states, 6 associate members and 2 observers (Holy See and Palestine).
Main areas of action: sustainable development, competitiveness, digital innovation and transformation, technical cooperation, ethical, cultural and social responsibility.
“Governments must know how to harness the unique capacity of tourism for job creation, for the promotion of equality and inclusion”, Zurav Pololikashuili, UNWTO Secretary-General
Latest UNWTO action: “Global Initiative on Tourism and Plastics”.